Vaelmont

Federico grew up in the mountains above Biella. Science secondary school, then paths through engineering, philosophy and economics he never finished in the traditional sense: by twenty Milan, by twenty-one Paris.

The first ticket to London, bought on his own, changed the scale. Years of essential travel and ten years modeling across Italy, Spain, the UK, France and the US sharpened his eye for what is truly well made.

That standard is what he brings to Vaelmont: build something quietly excellent and let craftsmanship speak, not noise.

Federico has been skiing since he was two years old, racing at Sauze d'Oulx before the mountain gave way, for a while, to books: Economics and Finance at Sapienza University in Rome, then a master's in International Business Management in the UK.

He spent close to five years in the ski industry, joining when the company had around fourteen people and staying through its growth to roughly eighty, developing the Italian market and working directly with instructors, ski schools and resort partners across Europe. That job gave him something no MBA could: a ground-level understanding of how instructors actually run their business, not just how they teach.

He saw excellent instructors buried under messages and admin without systems. He brought the founding team together around one idea: simplify without stripping out relationships. He brings patience for slow trust and little tolerance for shortcuts.

Aaron's path started teaching skiing in Winter Park, Colorado. A brief bank detour didn't last. He went back to teaching at the Yellowstone Club in Big Sky, Montana.

That's where the craft clicked into place. Not just the technique of skiing, but the harder, quieter skill underneath it, helping someone find flow on the mountain, and understanding how much work that actually takes to do well.

A move to London put him in a startup building a ski-instructor marketplace, and from there the throughline was direct: keep making instructors' working lives better so they can focus on what they're passionate about.